Verfügbarkeit: Strategic marketing

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Bibliographische Detailangaben
Titel:	Strategic marketing creating competitive advantage
Von:	Douglas West ; John Ford ; Essam Ibrahim ; Matteo Montecchi
Person:	West, Douglas S. 1953- Verfasser aut Ford, John B. Ibrahim, Essam Montecchi, Matteo 1949-
Hauptverfassende:	West, Douglas S. 1953- (VerfasserIn), Ford, John B. 1949- (VerfasserIn), Ibrahim, Essam (VerfasserIn), Montecchi, Matteo (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford Oxford University Press [2022]
Ausgabe:	Fourth edition
Schlagworte:	Strategisches Management Marketing Lehrbuch
Beschreibung:	XXIX, 568 Seiten Illustrationen, Diagramme
ISBN:	9780198856764

Internformat

MARC


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700	1		\|a Montecchi, Matteo \|e Verfasser \|0 (DE-588)1272985237 \|4 aut
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Datensatz im Suchindex

DE-BY-OTHR_call_number	F 03/QP 612 W517(4)
DE-BY-OTHR_katkey	6704590
DE-BY-OTHR_location	02
DE-BY-OTHR_media_number	067004784388
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any_adam_object
author	West, Douglas S. 1953- Ford, John B. 1949- Ibrahim, Essam Montecchi, Matteo
author_GND	(DE-588)170141047 (DE-588)13425161X (DE-588)127298348X (DE-588)1272985237
author_facet	West, Douglas S. 1953- Ford, John B. 1949- Ibrahim, Essam Montecchi, Matteo
author_role	aut aut aut aut
author_sort	West, Douglas S. 1953-
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building	Verbundindex
bvnumber	BV048300377
classification_rvk	QP 612
ctrlnum	(OCoLC)1337402605 (DE-599)BVBBV048300377
dewey-full	658.802
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.802
dewey-search	658.802
dewey-sort	3658.802
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Fourth edition
format	Book
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genre_facet	Lehrbuch
id	DE-604.BV048300377
illustrated	Illustrated
indexdate	2024-12-20T19:41:16Z
institution	BVB
isbn	9780198856764
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-033680173
oclc_num	1337402605
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owner	DE-N2 DE-1050 DE-188 DE-862 DE-BY-FWS DE-898 DE-BY-UBR
owner_facet	DE-N2 DE-1050 DE-188 DE-862 DE-BY-FWS DE-898 DE-BY-UBR
physical	XXIX, 568 Seiten Illustrationen, Diagramme
publishDate	2022
publishDateSearch	2022
publishDateSort	2022
publisher	Oxford University Press
record_format	marc
spellingShingle	West, Douglas S. 1953- Ford, John B. 1949- Ibrahim, Essam Montecchi, Matteo Strategic marketing creating competitive advantage Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4124261-0 (DE-588)4037589-4 (DE-588)4123623-3
title	Strategic marketing creating competitive advantage
title_auth	Strategic marketing creating competitive advantage
title_exact_search	Strategic marketing creating competitive advantage
title_full	Strategic marketing creating competitive advantage Douglas West ; John Ford ; Essam Ibrahim ; Matteo Montecchi
title_fullStr	Strategic marketing creating competitive advantage Douglas West ; John Ford ; Essam Ibrahim ; Matteo Montecchi
title_full_unstemmed	Strategic marketing creating competitive advantage Douglas West ; John Ford ; Essam Ibrahim ; Matteo Montecchi
title_short	Strategic marketing
title_sort	strategic marketing creating competitive advantage
title_sub	creating competitive advantage
topic	Strategisches Management (DE-588)4124261-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Strategisches Management Marketing Lehrbuch
work_keys_str_mv	AT westdouglass strategicmarketingcreatingcompetitiveadvantage AT fordjohnb strategicmarketingcreatingcompetitiveadvantage AT ibrahimessam strategicmarketingcreatingcompetitiveadvantage AT montecchimatteo strategicmarketingcreatingcompetitiveadvantage

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