Gespeichert in:
| Titel: | Service marketing strategies for small and medium enterprises emerging research and opportunities |
|---|---|
| Von: |
Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain
|
| Person: |
Zaman, Mahmud Habib
Hossain, Md Afnan 1981- 1987- |
| Hauptverfassende: | , , |
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Hershey, PA
IGI Global
[2019]
|
| Schlagworte: | |
| Online-Zugang: | https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 |
| Zusammenfassung: | "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"... |
| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781522578925 |
| DOI: | 10.4018/978-1-5225-7891-8 |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV045336476 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:24:23Z |
| institution | BVB |
| isbn | 9781522578925 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-030723250 |
| oclc_num | 1112134382 |
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| publishDate | 2019 |
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| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Muhammad Sabbir Rahman Zaman, Mahmud Habib 1981- Hossain, Md Afnan 1987- Service marketing strategies for small and medium enterprises emerging research and opportunities Small business Customer services Small business marketing Customer services Marketing |
| title | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_auth | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_exact_search | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_full | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_fullStr | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_full_unstemmed | Service marketing strategies for small and medium enterprises emerging research and opportunities Muhammad Sabbir Rahman, Mahmud Habib Zaman, Md Afnan Hossain |
| title_short | Service marketing strategies for small and medium enterprises |
| title_sort | service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Small business Customer services Small business marketing Customer services Marketing |
| topic_facet | Small business Customer services Small business marketing Customer services Marketing |
| url | https://doi.org/10.4018/978-1-5225-7891-8 |
| work_keys_str_mv | AT muhammadsabbirrahman servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities AT zamanmahmudhabib servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities AT hossainmdafnan servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities |