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| Title: | Service marketing strategies for small and medium enterprises emerging research and opportunities |
|---|---|
| From: |
by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain
|
| Person: |
Rahman, Muhammad Sabbir
1981- Verfasser aut Zaman, Mahmud Habib Hossain, Md. Afnan 1987- |
| Main Authors: | , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey, Pennsylvania
IGI Global
[2019]
|
| Subjects: | |
| Online Access: | http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 |
| Summary: | "This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"-- |
| Item Description: | Description based on title screen (IGI Global, viewed 11/28/2018) |
| Physical Description: | 1 Online-Ressource (16 PDFs (xiv, 171 pages)) |
| ISBN: | 9781522578925 1522578927 |
Staff View
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| author | Rahman, Muhammad Sabbir 1981- Zaman, Mahmud Habib 1981- Hossain, Md. Afnan 1987- |
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| author_role | aut aut aut |
| author_sort | Rahman, Muhammad Sabbir 1981- |
| author_variant | m s r ms msr m h z mh mhz m a h ma mah |
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| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV046096238 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:43:03Z |
| institution | BVB |
| isbn | 9781522578925 1522578927 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031477093 |
| oclc_num | 1112134382 |
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| physical | 1 Online-Ressource (16 PDFs (xiv, 171 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Rahman, Muhammad Sabbir 1981- Zaman, Mahmud Habib 1981- Hossain, Md. Afnan 1987- Service marketing strategies for small and medium enterprises emerging research and opportunities Customer services / Marketing fast Small business marketing fast Small business / Customer services Small business marketing Customer services / Marketing |
| title | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_auth | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_exact_search | Service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_full | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain |
| title_fullStr | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain |
| title_full_unstemmed | Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain |
| title_short | Service marketing strategies for small and medium enterprises |
| title_sort | service marketing strategies for small and medium enterprises emerging research and opportunities |
| title_sub | emerging research and opportunities |
| topic | Customer services / Marketing fast Small business marketing fast Small business / Customer services Small business marketing Customer services / Marketing |
| topic_facet | Customer services / Marketing Small business marketing Small business / Customer services |
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