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Bibliographic Details
Title:	Marketing
From:	William Zikmund ; Michael D'Amico
Person:	Zikmund, William G. Verfasser aut D'Amico, Michael
Main Authors:	Zikmund, William G. (Author), D'Amico, Michael (Author)
Format:	Book
Language:	English
Published:	New York u. a. Wiley 1989
Edition:	3. ed.
Subjects:	Marketing Verbraucherverhalten Marktforschung
Physical Description:	XXV, 694 S. Ill., graph. Darst.
ISBN:	0471631094

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MARC


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Record in the Search Index

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dewey-tens	650 - Management and auxiliary services
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id	DE-604.BV004254018
illustrated	Illustrated
indexdate	2024-12-20T08:15:29Z
institution	BVB
isbn	0471631094
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-002646257
oclc_num	18781470
open_access_boolean
owner	DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-945
owner_facet	DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-945
physical	XXV, 694 S. Ill., graph. Darst.
publishDate	1989
publishDateSearch	1989
publishDateSort	1989
publisher	Wiley
record_format	marc
spelling	Zikmund, William G. Verfasser aut Marketing William Zikmund ; Michael D'Amico 3. ed. New York u. a. Wiley 1989 XXV, 694 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 D'Amico, Michael Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Zikmund, William G. D'Amico, Michael Marketing Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4037589-4
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing William Zikmund ; Michael D'Amico
title_fullStr	Marketing William Zikmund ; Michael D'Amico
title_full_unstemmed	Marketing William Zikmund ; Michael D'Amico
title_short	Marketing
title_sort	marketing
topic	Marketing gtt Marketing Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Verbraucherverhalten Marktforschung
work_keys_str_mv	AT zikmundwilliamg marketing AT damicomichael marketing

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