Gespeichert in:
| Titel: | Marketing |
|---|---|
| Von: |
William Zikmund ; Michael D'Amico*
|
| Person: |
Zikmund, William G.
Verfasser aut D'Amico, Michael |
| Hauptverfassende: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York u. a.
Wiley
1984
|
| Schlagworte: | |
| Beschreibung: | XVI, 734 S. Ill., graph. Darst. |
| ISBN: | 0471864935 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV005292720 | ||
| 003 | DE-604 | ||
| 005 | 19980203 | ||
| 007 | t| | ||
| 008 | 920527s1984 xx ad|| |||| 00||| eng d | ||
| 020 | |a 0471864935 |9 0-471-86493-5 | ||
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| 035 | |a (DE-599)BVBBV005292720 | ||
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| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415 | |
| 080 | |a 658.8 | ||
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Zikmund, William G. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |c William Zikmund ; Michael D'Amico* |
| 264 | 1 | |a New York u. a. |b Wiley |c 1984 | |
| 300 | |a XVI, 734 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marktforschung |0 (DE-588)4037630-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 2 | 0 | |a Marktforschung |0 (DE-588)4037630-8 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a D'Amico, Michael |e Verfasser |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-003304273 | |
Datensatz im Suchindex
| _version_ | 1818947456847577088 |
|---|---|
| any_adam_object | |
| author | Zikmund, William G. D'Amico, Michael |
| author_facet | Zikmund, William G. D'Amico, Michael |
| author_role | aut aut |
| author_sort | Zikmund, William G. |
| author_variant | w g z wg wgz m d md |
| building | Verbundindex |
| bvnumber | BV005292720 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)10184323 (DE-599)BVBBV005292720 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV005292720 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T08:31:12Z |
| institution | BVB |
| isbn | 0471864935 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-003304273 |
| oclc_num | 10184323 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-188 |
| physical | XVI, 734 S. Ill., graph. Darst. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Wiley |
| record_format | marc |
| spelling | Zikmund, William G. Verfasser aut Marketing William Zikmund ; Michael D'Amico* New York u. a. Wiley 1984 XVI, 734 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing gtt Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Verbraucherverhalten (DE-588)4062644-1 s 1\p DE-604 Marktforschung (DE-588)4037630-8 s 2\p DE-604 D'Amico, Michael Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Zikmund, William G. D'Amico, Michael Marketing Marketing Marketing gtt Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4037630-8 (DE-588)4037589-4 |
| title | Marketing |
| title_auth | Marketing |
| title_exact_search | Marketing |
| title_full | Marketing William Zikmund ; Michael D'Amico* |
| title_fullStr | Marketing William Zikmund ; Michael D'Amico* |
| title_full_unstemmed | Marketing William Zikmund ; Michael D'Amico* |
| title_short | Marketing |
| title_sort | marketing |
| topic | Marketing Marketing gtt Verbraucherverhalten (DE-588)4062644-1 gnd Marktforschung (DE-588)4037630-8 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Verbraucherverhalten Marktforschung |
| work_keys_str_mv | AT zikmundwilliamg marketing AT damicomichael marketing |