Staff View: Marketing | OTH Regensburg

Saved in:

Bibliographic Details
Title:	Marketing Grundlagen und Instrumente
From:	[Joachim Beck ; Wilfried Mödinger ; Sybille Schmid]
Person:	Beck, Joachim Verfasser aut Mödinger, Wilfried Schmid, Sybille 1958-
Main Authors:	Beck, Joachim (Author), Mödinger, Wilfried 1958- (Author), Schmid, Sybille 1958- (Author)
Format:	Book
Language:	German
Published:	Haan-Gruiten Verl. Europa-Lehrmittel 2007
Edition:	2. Aufl.
Subjects:	Marketing Lehrbuch
Online Access:	http://deposit.dnb.de/cgi-bin/dokserv?id=2990316&prov=M&dok_var=1&dok_ext=htm
Physical Description:	424 S. Ill., graph. Darst.
ISBN:	9783808592564

Staff View

MARC


LEADER	00000nam a2200000 c 4500
001	BV022881923
003	DE-604
005	20080115
007	t\|
008	071015s2007 gw ad\|\| \|\|\|\| 00\|\|\| ger d
015			\|a 07,N34,0828 \|2 dnb
016	7		\|a 985165642 \|2 DE-101
020			\|a 9783808592564 \|c Pb. : EUR 25.00 \|9 978-3-8085-9256-4
024	3		\|a 9783808592564
028	5	2	\|a 92559
035			\|a (OCoLC)182725482
035			\|a (DE-599)DNB985165642
040			\|a DE-604 \|b ger \|e rakddb
041	0		\|a ger
044			\|a gw \|c XA-DE-NW
049			\|a DE-703 \|a DE-861 \|a DE-898
082	0		\|a 658.8 \|2 22/ger
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
084			\|a 650 \|2 sdnb
100	1		\|a Beck, Joachim \|e Verfasser \|0 (DE-588)131586823 \|4 aut
245	1	0	\|a Marketing \|b Grundlagen und Instrumente \|c [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid]
250			\|a 2. Aufl.
264		1	\|a Haan-Gruiten \|b Verl. Europa-Lehrmittel \|c 2007
300			\|a 424 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650		7	\|a Marketing \|2 swd
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
655		7	\|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
655		7	\|a Lehrbuch \|2 swd
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0		\|5 DE-604
700	1		\|a Mödinger, Wilfried \|d 1958- \|e Verfasser \|0 (DE-588)120140187 \|4 aut
700	1		\|a Schmid, Sybille \|d 1958- \|e Verfasser \|0 (DE-588)131586769 \|4 aut
856	4	2	\|q text/html \|u http://deposit.dnb.de/cgi-bin/dokserv?id=2990316&prov=M&dok_var=1&dok_ext=htm \|3 Inhaltstext
943	1		\|a oai:aleph.bib-bvb.de:BVB01-016086886

Record in the Search Index

DE-BY-OTHR_call_number	F 03/QP 600 M693(2) F 35/QP 600 M693(2)
DE-BY-OTHR_katkey	4367842
DE-BY-OTHR_location	02
DE-BY-OTHR_media_number	067002389998 067002389874 067002389783 067002389987 067002389885 067002389976 067002389794 067002389807 067003106648 067002389761
_version_	1831256323592814593
any_adam_object
author	Beck, Joachim Mödinger, Wilfried 1958- Schmid, Sybille 1958-
author_GND	(DE-588)131586823 (DE-588)120140187 (DE-588)131586769
author_facet	Beck, Joachim Mödinger, Wilfried 1958- Schmid, Sybille 1958-
author_role	aut aut aut
author_sort	Beck, Joachim
author_variant	j b jb w m wm s s ss
building	Verbundindex
bvnumber	BV022881923
classification_rvk	QP 600
ctrlnum	(OCoLC)182725482 (DE-599)DNB985165642
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. Aufl.
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01611nam a2200469 c 4500</leader><controlfield tag="001">BV022881923</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20080115 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">071015s2007 gw ad\|\| \|\|\|\| 00\|\|\| ger d</controlfield><datafield tag="015" ind1=" " ind2=" "><subfield code="a">07,N34,0828</subfield><subfield code="2">dnb</subfield></datafield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">985165642</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783808592564</subfield><subfield code="c">Pb. : EUR 25.00</subfield><subfield code="9">978-3-8085-9256-4</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9783808592564</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">92559</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)182725482</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB985165642</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE-NW</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">22/ger</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Beck, Joachim</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131586823</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="b">Grundlagen und Instrumente</subfield><subfield code="c">[Joachim Beck ; Wilfried Mödinger ; Sybille Schmid]</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Haan-Gruiten</subfield><subfield code="b">Verl. Europa-Lehrmittel</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">424 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Marketing</subfield><subfield code="2">swd</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="a">Lehrbuch</subfield><subfield code="2">swd</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Mödinger, Wilfried</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120140187</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schmid, Sybille</subfield><subfield code="d">1958-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131586769</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=2990316&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-016086886</subfield></datafield></record></collection>
genre	(DE-588)4123623-3 Lehrbuch gnd-content Lehrbuch swd
genre_facet	Lehrbuch
id	DE-604.BV022881923
illustrated	Illustrated
indexdate	2024-12-20T13:05:20Z
institution	BVB
isbn	9783808592564
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-016086886
oclc_num	182725482
open_access_boolean
owner	DE-703 DE-861 DE-898 DE-BY-UBR
owner_facet	DE-703 DE-861 DE-898 DE-BY-UBR
physical	424 S. Ill., graph. Darst.
publishDate	2007
publishDateSearch	2007
publishDateSort	2007
publisher	Verl. Europa-Lehrmittel
record_format	marc
spellingShingle	Beck, Joachim Mödinger, Wilfried 1958- Schmid, Sybille 1958- Marketing Grundlagen und Instrumente Marketing swd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4123623-3
title	Marketing Grundlagen und Instrumente
title_auth	Marketing Grundlagen und Instrumente
title_exact_search	Marketing Grundlagen und Instrumente
title_full	Marketing Grundlagen und Instrumente [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid]
title_fullStr	Marketing Grundlagen und Instrumente [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid]
title_full_unstemmed	Marketing Grundlagen und Instrumente [Joachim Beck ; Wilfried Mödinger ; Sybille Schmid]
title_short	Marketing
title_sort	marketing grundlagen und instrumente
title_sub	Grundlagen und Instrumente
topic	Marketing swd Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Lehrbuch
url	http://deposit.dnb.de/cgi-bin/dokserv?id=2990316&prov=M&dok_var=1&dok_ext=htm
work_keys_str_mv	AT beckjoachim marketinggrundlagenundinstrumente AT modingerwilfried marketinggrundlagenundinstrumente AT schmidsybille marketinggrundlagenundinstrumente

Availability