Gespeichert in:
| Titel: | Essentials of marketing |
|---|---|
| Von: |
Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
|
| Person: |
Lamb, Charles W.
1944- Verfasser aut Hair, Joseph F. McDaniel, Carl D. 1941- |
| Hauptverfassende: | , , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Mason, Ohio
South-Western
2003
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XIII, 601 S. Ill., graph. Darst. 1 CD-ROM |
| ISBN: | 0324113900 |
Internformat
MARC
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| 100 | 1 | |a Lamb, Charles W. |d 1944- |e Verfasser |0 (DE-588)137931328 |4 aut | |
| 245 | 1 | 0 | |a Essentials of marketing |c Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Mason, Ohio |b South-Western |c 2003 | |
| 300 | |a XIII, 601 S. |b Ill., graph. Darst. |e 1 CD-ROM | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Hair, Joseph F. |d 1944- |e Verfasser |0 (DE-588)135615828 |4 aut | |
| 700 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-019919773 | |
Datensatz im Suchindex
| _version_ | 1818969717670412288 |
|---|---|
| any_adam_object | |
| author | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
| author_GND | (DE-588)137931328 (DE-588)135615828 (DE-588)128647450 |
| author_facet | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- |
| author_role | aut aut aut |
| author_sort | Lamb, Charles W. 1944- |
| author_variant | c w l cw cwl j f h jf jfh c d m cd cdm |
| building | Verbundindex |
| bvnumber | BV025286030 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)834416546 (DE-599)BVBBV025286030 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV025286030 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T14:25:02Z |
| institution | BVB |
| isbn | 0324113900 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-019919773 |
| oclc_num | 834416546 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | XIII, 601 S. Ill., graph. Darst. 1 CD-ROM |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | South-Western |
| record_format | marc |
| spelling | Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel 3. ed. Mason, Ohio South-Western 2003 XIII, 601 S. Ill., graph. Darst. 1 CD-ROM txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- Essentials of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Essentials of marketing |
| title_auth | Essentials of marketing |
| title_exact_search | Essentials of marketing |
| title_full | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_fullStr | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_full_unstemmed | Essentials of marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel |
| title_short | Essentials of marketing |
| title_sort | essentials of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT lambcharlesw essentialsofmarketing AT hairjosephf essentialsofmarketing AT mcdanielcarld essentialsofmarketing |