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Bibliographic Details
Title:	Strategisches Controlling Grundlagen, Instrumente, Konzepte
From:	Liane Buchholz
Person:	Buchholz, Liane 1965- Verfasser aut
Main Author:	Buchholz, Liane 1965- (Author)
Format:	Book
Language:	German
Published:	Wiesbaden Gabler 2009
Edition:	1. Aufl.
Series:	Gabler-Lehrbuch
Subjects:	Controlling - Strategisches Management Controlling Strategisches Management Lehrbuch
Online Access:	http://deposit.dnb.de/cgi-bin/dokserv?id=3246050&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017187868&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	XVII, 313 S. Ill., graph. Darst.
ISBN:	9783834910790

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Record in the Search Index

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adam_text	Inhaltsverzeichnis Vorwort.................................................................................................................... V Abbildungsverzeichnis........................................................................................ XI Inhaltsübersicht Kapitel 1.....................................................................................3 1 Grundlagen....................................................................................................5 1.1 Entwicklung des Controllings in der Unternehmenssteuerung.. 6 1.2 Ansätze zur Festlegung des Controllingbegriffs..........................10 1.2.1 Ergebniszielorientierte Controllingbegriffe.............................11 1.2.2 Universalzielorientierte Controllingbegriffe...........................13 1.2.3 Zusammenfassung zum Controllingbegriff............................14 1.3 Controlling und Controller..............................................................15 1.4 Funktionen des Controllings...........................................................18 1.4.1 Koordinationsfunktion...............................................................18 1.4.2 Hilfsfunktionen des Controllings..............................................21 1.5 Instrumente des Controllings..........................................................35 1.6 Controlling aus institutioneller Sicht.............................................39 1.7 Abgrenzung des strategischen vom operativen Controlling.....41 1.8 Merkmale des strategischen Controllings.....................................49 1.9 Prozessschritte im strategischen Controlling................................58 Inhaltsübersicht Kapitel 2...................................................................................65 2 Strategische ControUinginstramente.....................................................67 2.1 Ressourcenanalysen..........................................................................68 2.1.1 Unternehmenskulturanalyse.....................................................68 2.1.2 Kernkompetenzanalyse..............................................................76 2.1.3 Weitere Portfolioanalysen..........................................................84 VII Inhaltsverzeichnis 2.2 Prozessanalysen.................................................................................92 2.2.1 Prozesswertanalyse.....................................................................92 2.2.2 Six-Sigma-Analyse.....................................................................100 2.3 Produktanalysen..............................................................................108 2.3.1 Lebenszyklusanalyse.................................................................108 2.3.2 Substitutionsanalyse..................................................................116 2.3.3 Conjoint-Analyse .......................................................................129 2.3.4 Quality Function Deployment................................................. 134 2.3.5 Produktklinik ..............................................................................140 2.4 Kundenanalysen..............................................................................144 2.4.1 ABC-Analyse ..............................................................................144 2.4.2 Zielgruppenanalyse...................................................................149 2.4.3 Kundenzufriedenheitsanalyse.................................................155 2.5 Markt-und Unternehmensumfeldanalysen.................................161 2.5.1 Marktwachstum-Marktanteils-Portfolioanalyse...................161 2.5.2 Marktattraktivität-Wettbewerbsstärken-Portfolioanalyse... 166 2.5.3 Branchenstrukturanalyse..........................................................171 2.5.4 Konkurrenzanalyse....................................................................182 2.5.5 Benchmarking .............................................................................191 2.5.6 Umweltanalyse...........................................................................199 2.6 Finanzwirtschaftliche Analysen....................................................208 2.6.1 Kostenstrukturanalyse..............................................................208 2.6.2 GAP-Analyse..............................................................................212 2.6.3 Erfahrungskurvenanalyse........................................................217 2.6.4 PIMS-Analyse.............................................................................223 VIII Inhaltsverzeichnis Inhaltsübersicht Kapitel 3.................................................................................231 3 Strategische Konzepte.............................................................................233 3.1 Systematik strategischer Konzepte...............................................235 3.2 Ressourcenökonomische Konzepte..............................................240 3.2.1 Strategiekonzept nach Ansoff..................................................243 3.2.2 Strategiekonzept nach Hamel/Prahalad.................................252 3.3 Industrieökonomische Konzepte..................................................258 3.3.1 Strategiekonzept nach Porter...................................................260 3.3.2 Strategiekonzept nach Treacy und Wiersema.......................270 3.4 Balanced Scorecard zur Umsetzung der Unternehmensstrategie...........................................................274 3.4.1 Entwicklung und Zielstellung.................................................274 3.4.2 Perspektiven der Balanced Scorecard.....................................277 3.4.3 Aufbau der Balanced Scorecard..............................................281 Literaturhinweise................................................................................................285 Sachwortverzeichnis...........................................................................................301 IX
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author	Buchholz, Liane 1965-
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dewey-full	658.4013
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dewey-ones	658 - General management
dewey-raw	658.4013
dewey-search	658.4013
dewey-sort	3658.4013
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. Aufl.
format	Book
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language	German
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physical	XVII, 313 S. Ill., graph. Darst.
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spellingShingle	Buchholz, Liane 1965- Strategisches Controlling Grundlagen, Instrumente, Konzepte Controlling - Strategisches Management Controlling (DE-588)4070102-5 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4070102-5 (DE-588)4124261-0 (DE-588)4123623-3
title	Strategisches Controlling Grundlagen, Instrumente, Konzepte
title_auth	Strategisches Controlling Grundlagen, Instrumente, Konzepte
title_exact_search	Strategisches Controlling Grundlagen, Instrumente, Konzepte
title_full	Strategisches Controlling Grundlagen, Instrumente, Konzepte Liane Buchholz
title_fullStr	Strategisches Controlling Grundlagen, Instrumente, Konzepte Liane Buchholz
title_full_unstemmed	Strategisches Controlling Grundlagen, Instrumente, Konzepte Liane Buchholz
title_short	Strategisches Controlling
title_sort	strategisches controlling grundlagen instrumente konzepte
title_sub	Grundlagen, Instrumente, Konzepte
topic	Controlling - Strategisches Management Controlling (DE-588)4070102-5 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Controlling - Strategisches Management Controlling Strategisches Management Lehrbuch
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