Availability: The strategy process

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Bibliographic Details
Title:	The strategy process a practical handbook for implementation in business
From:	Markus Venzin, Carsten Rasner, and Volker Mahnke
Person:	Venzin, Markus 1968- Verfasser aut Rasner, Carsten Mahnke, Volker 1967-
Main Authors:	Venzin, Markus 1968- (Author), Rasner, Carsten (Author), Mahnke, Volker 1967- (Author)
Format:	Book
Language:	English German
Published:	London Cyan Campus 2005
Subjects:	Business planning Strategic planning Strategisches Management
Online Access:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017646147&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Item Description:	Literaturverz. S. 227 - 229
Physical Description:	238 S. Ill. 24 cm
ISBN:	9781904879114 190487911X

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MARC


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Record in the Search Index

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adam_text	Contents A Plea for Expert Management ...........................7 1. Welcome to the World of the General Manager! ............. 11 2. Strategic Performance Measurement ....................23 What purposes should strategic performance measurement serve? .............................25 In which areas should performance be measured? .........26 What principles must be considered when measuring performance? ..................................34 3. Initiating the Strategy Process .........................37 What must you particularly watch out for during the initiation phase? ................................39 Which of the building blocks of strategic management should you discuss first? ...............................44 How do you organize a strategy workshop? ..............50 How do you set priorities? ..........................54 How can the effect of the strategy process be strengthened? . . 57 4. Market Analysis ..................................61 What are the uses of a careful analysis of the market? ......62 How are relevant markets defined? ....................64 What influence do general segment factors exercise? .......71 How can the industry structure be described? ............75 How can the future development of the market be described? 85 How can conclusions be drawn from market analysis? .....92 Contents 5 Company Analysis................................. 97 Why is the resource-based approach attracting more attention? ................................98 What kinds of resources and capabilities can be distinguished? .................................100 How can the strategic value of resources and capabilities be established? ................................102 How can knowledge be systematically analyzed? .........106 6 Developing a Vision and Long-Term Objectives ............113 What features should a vision have? .................. 114 Leadership in the strategy process ....................116 How are strategic alternatives assessed and selected? ......120 7 Developing a Corporate Strategy ......................127 How are synergies created? .........................131 How are diversification processes managed? ...............134 How are internationalization processes managed? ...........143 8 Developing a Business Strategy .......................151 What are the features of successful business strategies? .......152 How is a cost-leadership strategy developed? ...............157 How is a differentiation strategy developed? ................171 How is a focus strategy developed? .......................187 9 Developing Functional Strategies .................--------199 How is a marketing strategy developed? ...................200 What are the tasks of personnel management? ..............203 10 Strategy Implementation ........................... 209 At what levels can you influence initiatives for change? .......212 How can processes of change be managed? ................216 Summary: Process is Much More Important than Content ........223 Select Bibliography ...................................... 227 Index .................................................. 231
any_adam_object	1
author	Venzin, Markus 1968- Rasner, Carsten Mahnke, Volker 1967-
author_GND	(DE-588)124537979 (DE-588)124537995
author_facet	Venzin, Markus 1968- Rasner, Carsten Mahnke, Volker 1967-
author_role	aut aut aut
author_sort	Venzin, Markus 1968-
author_variant	m v mv c r cr v m vm
building	Verbundindex
bvnumber	BV035590926
callnumber-first	H - Social Science
callnumber-label	HD30
callnumber-raw	HD30.28
callnumber-search	HD30.28
callnumber-sort	HD 230.28
callnumber-subject	HD - Industries, Land Use, Labor
classification_rvk	QP 320
ctrlnum	(OCoLC)163614673 (DE-599)DNB987057421
dewey-full	658.4012
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.4012
dewey-search	658.4012
dewey-sort	3658.4012
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV035590926
illustrated	Illustrated
indexdate	2024-12-20T13:38:31Z
institution	BVB
isbn	9781904879114 190487911X
language	English German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-017646147
oclc_num	163614673
open_access_boolean
owner	DE-703
owner_facet	DE-703
physical	238 S. Ill. 24 cm
publishDate	2005
publishDateSearch	2005
publishDateSort	2005
publisher	Cyan Campus
record_format	marc
spellingShingle	Venzin, Markus 1968- Rasner, Carsten Mahnke, Volker 1967- The strategy process a practical handbook for implementation in business Business planning Strategic planning Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4124261-0
title	The strategy process a practical handbook for implementation in business
title_alt	Der Strategieprozess
title_auth	The strategy process a practical handbook for implementation in business
title_exact_search	The strategy process a practical handbook for implementation in business
title_full	The strategy process a practical handbook for implementation in business Markus Venzin, Carsten Rasner, and Volker Mahnke
title_fullStr	The strategy process a practical handbook for implementation in business Markus Venzin, Carsten Rasner, and Volker Mahnke
title_full_unstemmed	The strategy process a practical handbook for implementation in business Markus Venzin, Carsten Rasner, and Volker Mahnke
title_short	The strategy process
title_sort	the strategy process a practical handbook for implementation in business
title_sub	a practical handbook for implementation in business
topic	Business planning Strategic planning Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Business planning Strategic planning Strategisches Management
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017646147&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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