Saved in:
| Title: | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
|---|---|
| From: |
Jan Christoph Ihl
|
| Person: |
Ihl, Christoph
Verfasser aut |
| Main Author: | |
| Format: | Thesis Book |
| Language: | English |
| Published: |
2009
|
| Subjects: | |
| Physical Description: | IX, 230 S. graph. Darst. |
Staff View
MARC
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| indexdate | 2024-12-20T13:59:09Z |
| institution | BVB |
| language | English |
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| spellingShingle | Ihl, Christoph Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Mass Customization (DE-588)4460479-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktforschung (DE-588)4037630-8 gnd |
| subject_GND | (DE-588)4460479-8 (DE-588)4120697-6 (DE-588)4037630-8 (DE-588)4113937-9 |
| title | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
| title_auth | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
| title_exact_search | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
| title_full | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Jan Christoph Ihl |
| title_fullStr | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Jan Christoph Ihl |
| title_full_unstemmed | Marketing for mass customization consumer behavior and marketing policies in the context of customizable products Jan Christoph Ihl |
| title_short | Marketing for mass customization |
| title_sort | marketing for mass customization consumer behavior and marketing policies in the context of customizable products |
| title_sub | consumer behavior and marketing policies in the context of customizable products |
| topic | Mass Customization (DE-588)4460479-8 gnd Marketingstrategie (DE-588)4120697-6 gnd Marktforschung (DE-588)4037630-8 gnd |
| topic_facet | Mass Customization Marketingstrategie Marktforschung Hochschulschrift |
| work_keys_str_mv | AT ihlchristoph marketingformasscustomizationconsumerbehaviorandmarketingpoliciesinthecontextofcustomizableproducts |