Verfügbarkeit: Marketing 3.0

Gespeichert in:

Bibliographische Detailangaben
Titel:	Marketing 3.0 from products to customers to the human spirit
Von:	Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
Person:	Kotler, Philip 1931- Verfasser aut Kartajaya, Hermawan Setiawan, Iwan 1947- 1971-
Hauptverfassende:	Kotler, Philip 1931- (VerfasserIn), Kartajaya, Hermawan 1947- (VerfasserIn), Setiawan, Iwan 1971- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Hoboken, NJ Wiley 2010
Schlagworte:	Kaufverhalten Kundenmanagement Wertorientiertes Management Corporate Social Responsibility Globalisierung Marketing
Online-Zugang:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020343834&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Beschreibung:	XV, 188 S. Ill., graph. Darst.
ISBN:	9780470598825

Internformat

MARC


LEADER	00000nam a2200000zc 4500
001	BV036472170
003	DE-604
005	20131007
007	t\|
008	100527s2010 xx ad\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9780470598825 \|9 978-0-470-59882-5
035			\|a (OCoLC)594181894
035			\|a (DE-599)HBZHT016194834
040			\|a DE-604 \|b ger \|e rakwb
041	0		\|a eng
049			\|a DE-11 \|a DE-1050 \|a DE-945 \|a DE-1051 \|a DE-634 \|a DE-188 \|a DE-83 \|a DE-898 \|a DE-1102 \|a DE-703
084			\|a QP 600 \|0 (DE-625)141905: \|2 rvk
100	1		\|a Kotler, Philip \|d 1931- \|e Verfasser \|0 (DE-588)121409600 \|4 aut
245	1	0	\|a Marketing 3.0 \|b from products to customers to the human spirit \|c Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
264		1	\|a Hoboken, NJ \|b Wiley \|c 2010
300			\|a XV, 188 S. \|b Ill., graph. Darst.
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
650	0	7	\|a Kaufverhalten \|0 (DE-588)4073331-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Wertorientiertes Management \|0 (DE-588)4776793-5 \|2 gnd \|9 rswk-swf
650	0	7	\|a Corporate Social Responsibility \|0 (DE-588)7697760-2 \|2 gnd \|9 rswk-swf
650	0	7	\|a Globalisierung \|0 (DE-588)4557997-0 \|2 gnd \|9 rswk-swf
650	0	7	\|a Marketing \|0 (DE-588)4037589-4 \|2 gnd \|9 rswk-swf
689	0	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	0	1	\|a Kaufverhalten \|0 (DE-588)4073331-2 \|D s
689	0	2	\|a Globalisierung \|0 (DE-588)4557997-0 \|D s
689	0		\|5 DE-604
689	1	0	\|a Marketing \|0 (DE-588)4037589-4 \|D s
689	1	1	\|a Kundenmanagement \|0 (DE-588)4236865-0 \|D s
689	1	2	\|a Wertorientiertes Management \|0 (DE-588)4776793-5 \|D s
689	1	3	\|a Corporate Social Responsibility \|0 (DE-588)7697760-2 \|D s
689	1		\|5 DE-188
700	1		\|a Kartajaya, Hermawan \|d 1947- \|e Verfasser \|0 (DE-588)141482044 \|4 aut
700	1		\|a Setiawan, Iwan \|d 1971- \|e Verfasser \|0 (DE-588)124977170 \|4 aut
856	4	2	\|m HBZ Datenaustausch \|q application/pdf \|u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020343834&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA \|3 Inhaltsverzeichnis
943	1		\|a oai:aleph.bib-bvb.de:BVB01-020343834

Datensatz im Suchindex

DE-BY-OTHR_call_number	F 03/QP 650 K87 M3
DE-BY-OTHR_katkey	4815079
DE-BY-OTHR_location	02
DE-BY-OTHR_media_number	067002613913
_version_	1831256336286875648
adam_text	Titel: Marketing 3.0 Autor: Kotler, Philip Jahr: 2010 CONTENTS Foreword ix Preface xl About the Authors xv PARTI Trends Chapter One Welcome to Marketing 3.0 3 Chapter Two Future Model for Marketing 3.0 25 PART II Strategy Chapter Three Marketing the Mission to the Consumers 51 Chapter Four Marketing the Values to the Employees 69 Chapter Five Marketing the Values to the Channel Partners 87 Chapter Six Marketing the Vision to the Shareholders 101 vii viii CONTENTS PART III Application Chapter Seven Delivering Socio-Cultural Transformation 121 Chapter Eight Creating Emerging Market Entrepreneurs 137 Chapter Nine Striving for Environmental Sustainability 153 Chapter Ten Putting It All Together 169 Index 181
any_adam_object	1
author	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan 1971-
author_GND	(DE-588)121409600 (DE-588)141482044 (DE-588)124977170
author_facet	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan 1971-
author_role	aut aut aut
author_sort	Kotler, Philip 1931-
author_variant	p k pk h k hk i s is
building	Verbundindex
bvnumber	BV036472170
classification_rvk	QP 600
ctrlnum	(OCoLC)594181894 (DE-599)HBZHT016194834
discipline	Wirtschaftswissenschaften
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02169nam a2200481zc 4500</leader><controlfield tag="001">BV036472170</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20131007 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">100527s2010 xx ad\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470598825</subfield><subfield code="9">978-0-470-59882-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)594181894</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT016194834</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-11</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-1102</subfield><subfield code="a">DE-703</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="d">1931-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121409600</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing 3.0</subfield><subfield code="b">from products to customers to the human spirit</subfield><subfield code="c">Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, NJ</subfield><subfield code="b">Wiley</subfield><subfield code="c">2010</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XV, 188 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kaufverhalten</subfield><subfield code="0">(DE-588)4073331-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wertorientiertes Management</subfield><subfield code="0">(DE-588)4776793-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Corporate Social Responsibility</subfield><subfield code="0">(DE-588)7697760-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kaufverhalten</subfield><subfield code="0">(DE-588)4073331-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Globalisierung</subfield><subfield code="0">(DE-588)4557997-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Kundenmanagement</subfield><subfield code="0">(DE-588)4236865-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Wertorientiertes Management</subfield><subfield code="0">(DE-588)4776793-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="3"><subfield code="a">Corporate Social Responsibility</subfield><subfield code="0">(DE-588)7697760-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="5">DE-188</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kartajaya, Hermawan</subfield><subfield code="d">1947-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)141482044</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Setiawan, Iwan</subfield><subfield code="d">1971-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)124977170</subfield><subfield code="4">aut</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">HBZ Datenaustausch</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020343834&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-020343834</subfield></datafield></record></collection>
id	DE-604.BV036472170
illustrated	Illustrated
indexdate	2024-12-20T14:34:13Z
institution	BVB
isbn	9780470598825
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-020343834
oclc_num	594181894
open_access_boolean
owner	DE-11 DE-1050 DE-945 DE-1051 DE-634 DE-188 DE-83 DE-898 DE-BY-UBR DE-1102 DE-703
owner_facet	DE-11 DE-1050 DE-945 DE-1051 DE-634 DE-188 DE-83 DE-898 DE-BY-UBR DE-1102 DE-703
physical	XV, 188 S. Ill., graph. Darst.
publishDate	2010
publishDateSearch	2010
publishDateSort	2010
publisher	Wiley
record_format	marc
spellingShingle	Kotler, Philip 1931- Kartajaya, Hermawan 1947- Setiawan, Iwan 1971- Marketing 3.0 from products to customers to the human spirit Kaufverhalten (DE-588)4073331-2 gnd Kundenmanagement (DE-588)4236865-0 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Globalisierung (DE-588)4557997-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4073331-2 (DE-588)4236865-0 (DE-588)4776793-5 (DE-588)7697760-2 (DE-588)4557997-0 (DE-588)4037589-4
title	Marketing 3.0 from products to customers to the human spirit
title_auth	Marketing 3.0 from products to customers to the human spirit
title_exact_search	Marketing 3.0 from products to customers to the human spirit
title_full	Marketing 3.0 from products to customers to the human spirit Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
title_fullStr	Marketing 3.0 from products to customers to the human spirit Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
title_full_unstemmed	Marketing 3.0 from products to customers to the human spirit Philip Kotler ; Hermawan Kartajaya ; Iwan Setiawan
title_short	Marketing 3.0
title_sort	marketing 3 0 from products to customers to the human spirit
title_sub	from products to customers to the human spirit
topic	Kaufverhalten (DE-588)4073331-2 gnd Kundenmanagement (DE-588)4236865-0 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd Globalisierung (DE-588)4557997-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Kaufverhalten Kundenmanagement Wertorientiertes Management Corporate Social Responsibility Globalisierung Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=020343834&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT kotlerphilip marketing30fromproductstocustomerstothehumanspirit AT kartajayahermawan marketing30fromproductstocustomerstothehumanspirit AT setiawaniwan marketing30fromproductstocustomerstothehumanspirit

Verfügbarkeit

Inhaltsverzeichnis

Ausleihbestand Seybothstrasse

Bestandsangaben von Ausleihbestand Seybothstrasse
Signatur:	F 03 QP 650 K87 M3 Lageplan
Exemplar 1	uneingeschränkt entleihbar Am Standort