Gespeichert in:
| Titel: | Strategic marketing cases and applications |
|---|---|
| Von: |
David W. Cravens ; Charles W. Lamb
|
| Person: |
Cravens, David W.
Verfasser aut Lamb, Charles W. 1944- |
| Hauptverfassende: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1983
|
| Ausgabe: | 2. print. |
| Schriftenreihe: | The Irwin Series in Marketing
|
| Schlagworte: | |
| Beschreibung: | XIX, 648 S. |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
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| author | Cravens, David W. Lamb, Charles W. 1944- |
| author_GND | (DE-588)137931328 |
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| author_sort | Cravens, David W. |
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| building | Verbundindex |
| bvnumber | BV042809853 |
| ctrlnum | (OCoLC)923788541 (DE-599)BVBBV042809853 |
| edition | 2. print. |
| format | Book |
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| genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV042809853 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T17:20:17Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028239388 |
| oclc_num | 923788541 |
| open_access_boolean | |
| owner | DE-188 |
| owner_facet | DE-188 |
| physical | XIX, 648 S. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Irwin |
| record_format | marc |
| series2 | The Irwin Series in Marketing |
| spelling | Cravens, David W. Verfasser aut Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb 2. print. Homewood, Ill. Irwin 1983 XIX, 648 S. txt rdacontent n rdamedia nc rdacarrier The Irwin Series in Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Cravens, David W. Lamb, Charles W. 1944- Strategic marketing cases and applications Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4522595-3 |
| title | Strategic marketing cases and applications |
| title_auth | Strategic marketing cases and applications |
| title_exact_search | Strategic marketing cases and applications |
| title_full | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb |
| title_fullStr | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb |
| title_full_unstemmed | Strategic marketing cases and applications David W. Cravens ; Charles W. Lamb |
| title_short | Strategic marketing |
| title_sort | strategic marketing cases and applications |
| title_sub | cases and applications |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategisches Management Fallstudiensammlung |
| work_keys_str_mv | AT cravensdavidw strategicmarketingcasesandapplications AT lambcharlesw strategicmarketingcasesandapplications |