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Bibliographische Detailangaben
Titel:	Marketing
Von:	Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
Person:	Lamb, Charles W. 1944- Verfasser aut Hair, Joseph F. McDaniel, Carl D. 1941-
Vorheriger Titel:	Lamb, Charles W. Principles of marketing
Hauptverfassende:	Lamb, Charles W. 1944- (VerfasserIn), Hair, Joseph F. 1944- (VerfasserIn), McDaniel, Carl D. 1941- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Cincinnati, Ohio South-Western College Publ. 2010
Ausgabe:	10. ed.
Schlagworte:	Marketing Marketing > Management Fallstudiensammlung
Beschreibung:	XXVII, 708 S. Ill., graph. Darst. 29 cm
ISBN:	9780324591095

Internformat

MARC


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250			\|a 10. ed.
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780	0	0	\|i Frühere Auflage \|a Lamb, Charles W. \|t Principles of marketing
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Datensatz im Suchindex

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author	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941-
author_GND	(DE-588)137931328 (DE-588)135615828 (DE-588)128647450
author_facet	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941-
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bvnumber	BV043013828
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.L2624 1996
callnumber-search	HF5415.L2624 1996
callnumber-sort	HF 45415 L2624 41996
callnumber-subject	HF - Commerce
classification_rvk	QP 600
ctrlnum	(DE-599)BVBBV043013828
dewey-full	658.820
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8 20
dewey-search	658.8 20
dewey-sort	3658.8 220
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	10. ed.
format	Book
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genre_facet	Fallstudiensammlung
id	DE-604.BV043013828
illustrated	Illustrated
indexdate	2024-12-20T17:25:39Z
institution	BVB
isbn	9780324591095
language	English
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physical	XXVII, 708 S. Ill., graph. Darst. 29 cm
publishDate	2010
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publisher	South-Western College Publ.
record_format	marc
spelling	Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel 10. ed. Cincinnati, Ohio South-Western College Publ. 2010 XXVII, 708 S. Ill., graph. Darst. 29 cm txt rdacontent n rdamedia nc rdacarrier Marketing Marketing Management Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Hair, Joseph F. 1944- Verfasser (DE-588)135615828 aut McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Frühere Auflage Lamb, Charles W. Principles of marketing 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- Marketing Marketing Marketing Management Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4522595-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_fullStr	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_full_unstemmed	Marketing Charles W. Lamb ; Joseph F. Hair ; Carl McDaniel
title_old	Lamb, Charles W. Principles of marketing
title_short	Marketing
title_sort	marketing
topic	Marketing Marketing Management Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing Marketing Management Fallstudiensammlung
work_keys_str_mv	AT lambcharlesw marketing AT hairjosephf marketing AT mcdanielcarld marketing

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