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Datensatz im Suchindex
DE-BY-OTHR_katkey | 5776668 |
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DE-BY-UBR_katkey | 5776668 |
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any_adam_object | |
author | Berndt, Ralph 1947-2020 |
author_GND | (DE-588)10901815X (DE-588)112607845 (DE-588)171257014 |
author_facet | Berndt, Ralph 1947-2020 |
author_role | aut |
author_sort | Berndt, Ralph 1947-2020 |
author_variant | r b rb |
building | Verbundindex |
bvnumber | BV043706031 |
classification_rvk | QP 680 |
classification_tum | WIR 000 |
collection | ZDB-2-SWI |
ctrlnum | (ZDB-2-SWI)9783662467879 (OCoLC)954925030 (DE-599)BVBBV043706031 |
dewey-full | 658.8 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8 |
dewey-search | 658.8 |
dewey-sort | 3658.8 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.1007/978-3-662-46787-9 |
edition | 5. Aufl. 2016 |
format | Electronic eBook |
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genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
genre_facet | Lehrbuch |
id | DE-604.BV043706031 |
illustrated | Not Illustrated |
indexdate | 2024-12-20T17:43:08Z |
institution | BVB |
isbn | 9783662467879 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029118344 |
oclc_num | 954925030 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR DE-860 DE-19 DE-BY-UBM DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-578 DE-706 DE-91 DE-BY-TUM DE-B768 DE-188 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-1052 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-83 DE-11 |
owner_facet | DE-355 DE-BY-UBR DE-860 DE-19 DE-BY-UBM DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-1049 DE-473 DE-BY-UBG DE-29 DE-20 DE-862 DE-BY-FWS DE-92 DE-522 DE-578 DE-706 DE-91 DE-BY-TUM DE-B768 DE-188 DE-859 DE-523 DE-1050 DE-863 DE-BY-FWS DE-1051 DE-824 DE-2070s DE-1052 DE-573 DE-M347 DE-703 DE-1102 DE-739 DE-634 DE-83 DE-11 |
physical | 1 Online-Ressource (XVII, 663 Seiten 250 Abb) |
psigel | ZDB-2-SWI ZDB-2-SWI_2016 |
publishDate | 2016 |
publishDateSearch | 2016 |
publishDateSort | 2016 |
publisher | Springer Berlin Heidelberg |
record_format | marc |
spellingShingle | Berndt, Ralph 1947-2020 Internationales Marketing-Management Business Management science Marketing International economics Business and Management International Economics Business and Management, general Wirtschaft Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
subject_GND | (DE-588)4168907-0 (DE-588)4125431-4 (DE-588)4124261-0 (DE-588)4123623-3 |
title | Internationales Marketing-Management |
title_auth | Internationales Marketing-Management |
title_exact_search | Internationales Marketing-Management |
title_full | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
title_fullStr | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
title_full_unstemmed | Internationales Marketing-Management von Ralph Berndt, Claudia Fantapié Altobelli, Matthias Sander |
title_short | Internationales Marketing-Management |
title_sort | internationales marketing management |
topic | Business Management science Marketing International economics Business and Management International Economics Business and Management, general Wirtschaft Marketingmanagement (DE-588)4168907-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
topic_facet | Business Management science Marketing International economics Business and Management International Economics Business and Management, general Wirtschaft Marketingmanagement Internationales Marketing Strategisches Management Lehrbuch |
url | https://doi.org/10.1007/978-3-662-46787-9 |
work_keys_str_mv | AT berndtralph internationalesmarketingmanagement AT fantapiealtobelliclaudia internationalesmarketingmanagement AT sandermatthias internationalesmarketingmanagement |