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Bibliographische Detailangaben
Titel:The global advantage
how world-class organizations improve performance through globalization
Weiterer Titel:How world-class organizations improve performance through globalization
Von: Michael J. Marquardt
Person: Marquardt, Michael J.
Verfasser
aut
Hauptverfasser: Marquardt, Michael J. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Houston, Tex. Gulf Pub. 1999
Schriftenreihe:Improving human performance series
Schlagworte:
Online-Zugang:http://www.sciencedirect.com/science/book/9780884153580
http://www.sciencedirect.com/science/book/9780884153580
Beschreibung:In an economy where companies must globalize or perish, only a few have successfully taken their business to the world level. 'The Global Advantage' zeros in on 40 preeminent global companies, located across six continents. A key feature of this book is the author's 'GlobalSuccess' model, based on the research and work he has done with hundreds of global executives around the world. 'The Global Advantage' reveals his discoveries and evaluates how these leaders are bringing their corporations into the global stratosphere. The 'GlobalSuccess' model, build upon the authors experiences and ideas, shows you how to globalize your: * corporate culture * human resources * strategies * operations * structure * learning You will find specific strategies and principles for globalizing your organization's six dimensions, as defined by the 'GlobalSuccess' model, as well as what steps your company should take to move toward global status. In addition, the 'GlobalSuccess' capability and readiness profile helps you to measure the current level of globalization in your company, as well as how your company's globalization compares with that of your competitors. Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard. Case studies include: General Electric; Whirlpool; Colgate-Palmolive; Shell; Warner-Lambert; Toshiba; Coca-Cola; Xerox; Federal Express and Hewlett-Packard
Includes bibliographical references and index
Beschreibung:xiv, 266 pages
ISBN:9780884153580
0884153584
9780080507385
0080507387