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Bibliographic Details
Title:	MKTG12 principles of marketing
Additional Title:	MKTG 12
From:	Charles W. Lamb, Joe F. Hair, Carl McDaniel
Person:	Lamb, Charles W. 1944- Verfasser aut Hair, Joseph F. McDaniel, Carl D. 1941-
Main Authors:	Lamb, Charles W. 1944- (Author), Hair, Joseph F. 1944- (Author), McDaniel, Carl D. 1941- (Author)
Format:	Book
Language:	English
Published:	Boston, MA Cengage [2019]
Edition:	Student edition now with mindtap
Subjects:	Marketing Marketing / Textbooks Mercadotecnia / Libros de texto
Item Description:	Die Zahl 12 im Titel ist in der Vorlage hochgestellt
Physical Description:	vii, 410, [38] Seiten Illustrationen, Diagramme 28 cm
ISBN:	9781337407595

Staff View

MARC


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Record in the Search Index

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illustrated	Illustrated
indexdate	2024-12-20T18:28:53Z
institution	BVB
isbn	9781337407595
language	English
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oclc_num	1090119251
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owner	DE-898 DE-BY-UBR DE-1050
owner_facet	DE-898 DE-BY-UBR DE-1050
physical	vii, 410, [38] Seiten Illustrationen, Diagramme 28 cm
publishDate	2019
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publishDateSort	2019
publisher	Cengage
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spellingShingle	Lamb, Charles W. 1944- Hair, Joseph F. 1944- McDaniel, Carl D. 1941- MKTG12 principles of marketing Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4
title	MKTG12 principles of marketing
title_alt	MKTG 12
title_auth	MKTG12 principles of marketing
title_exact_search	MKTG12 principles of marketing
title_full	MKTG12 principles of marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel
title_fullStr	MKTG12 principles of marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel
title_full_unstemmed	MKTG12 principles of marketing Charles W. Lamb, Joe F. Hair, Carl McDaniel
title_short	MKTG12
title_sort	mktg12 principles of marketing
title_sub	principles of marketing
topic	Marketing (DE-588)4037589-4 gnd
topic_facet	Marketing
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