Verfügbarkeit: Service marketing strategies for small and medium enterprises

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Titel:	Service marketing strategies for small and medium enterprises emerging research and opportunities
Von:	by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain
Person:	Rahman, Muhammad Sabbir 1981- Verfasser aut Zaman, Mahmud Habib Hossain, Md. Afnan 1987-
Hauptverfassende:	Rahman, Muhammad Sabbir 1981- (VerfasserIn), Zaman, Mahmud Habib 1981- (VerfasserIn), Hossain, Md. Afnan 1987- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Hershey, Pennsylvania IGI Global [2019]
Schlagworte:	Customer services / Marketing Small business marketing Small business / Customer services
Online-Zugang:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 https://doi.org/10.4018/978-1-5225-7891-8 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
Zusammenfassung:	"This book addresses the growing importance of services and in recognition of unique challenges faced by small and medium enterprises service marketing managers to gain insights and a level playing field thereby attaining sustainability. It also focuses on the knowledge required to implement service strategies to gain competitive advantages"--
Beschreibung:	Description based on title screen (IGI Global, viewed 11/28/2018)
Beschreibung:	1 Online-Ressource (16 PDFs (xiv, 171 pages))
ISBN:	9781522578925 1522578927

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Datensatz im Suchindex

DE-BY-OTHR_katkey	6367580
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author	Rahman, Muhammad Sabbir 1981- Zaman, Mahmud Habib 1981- Hossain, Md. Afnan 1987-
author_facet	Rahman, Muhammad Sabbir 1981- Zaman, Mahmud Habib 1981- Hossain, Md. Afnan 1987-
author_role	aut aut aut
author_sort	Rahman, Muhammad Sabbir 1981-
author_variant	m s r ms msr m h z mh mhz m a h ma mah
building	Verbundindex
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dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Electronic eBook
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indexdate	2024-12-20T18:43:03Z
institution	BVB
isbn	9781522578925 1522578927
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031477093
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spellingShingle	Rahman, Muhammad Sabbir 1981- Zaman, Mahmud Habib 1981- Hossain, Md. Afnan 1987- Service marketing strategies for small and medium enterprises emerging research and opportunities Customer services / Marketing fast Small business marketing fast Small business / Customer services Small business marketing Customer services / Marketing
title	Service marketing strategies for small and medium enterprises emerging research and opportunities
title_auth	Service marketing strategies for small and medium enterprises emerging research and opportunities
title_exact_search	Service marketing strategies for small and medium enterprises emerging research and opportunities
title_full	Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain
title_fullStr	Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain
title_full_unstemmed	Service marketing strategies for small and medium enterprises emerging research and opportunities by Muhammad Sabbir Rahman, Mahmud Habib Zaman, and Md Afnan Hossain
title_short	Service marketing strategies for small and medium enterprises
title_sort	service marketing strategies for small and medium enterprises emerging research and opportunities
title_sub	emerging research and opportunities
topic	Customer services / Marketing fast Small business marketing fast Small business / Customer services Small business marketing Customer services / Marketing
topic_facet	Customer services / Marketing Small business marketing Small business / Customer services
url	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-7891-8
work_keys_str_mv	AT rahmanmuhammadsabbir servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities AT zamanmahmudhabib servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities AT hossainmdafnan servicemarketingstrategiesforsmallandmediumenterprisesemergingresearchandopportunities

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