Verfügbarkeit: Principles of marketing

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Bibliographische Detailangaben
Titel:	Principles of marketing
Von:	Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
Person:	Kotler, Philip Armstrong, Gary Harris, Lloyd C. He, Hongwei 1931- 1943-
Hauptverfassende:	Kotler, Philip 1931- (VerfasserIn), Armstrong, Gary 1943- (VerfasserIn), Harris, Lloyd C. (VerfasserIn), He, Hongwei (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Harlow, England Pearson [2020]
Ausgabe:	eighth european edition
Schlagworte:	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
Beschreibung:	xxvii, 689 Seiten Illustrationen, Diagramme
ISBN:	9781292269566

Internformat

MARC


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Datensatz im Suchindex

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discipline	Wirtschaftswissenschaften
edition	eighth european edition
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id	DE-604.BV046286786
illustrated	Illustrated
indexdate	2024-12-20T18:48:19Z
institution	BVB
isbn	9781292269566
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-031664351
oclc_num	1129438504
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physical	xxvii, 689 Seiten Illustrationen, Diagramme
publishDate	2020
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publisher	Pearson
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spellingShingle	Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. He, Hongwei Principles of marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3
title	Principles of marketing
title_auth	Principles of marketing
title_exact_search	Principles of marketing
title_full	Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
title_fullStr	Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
title_full_unstemmed	Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Hongwei He
title_short	Principles of marketing
title_sort	principles of marketing
topic	Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch
work_keys_str_mv	AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT harrislloydc principlesofmarketing AT hehongwei principlesofmarketing

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