Gespeichert in:
| Titel: | Marketing research using analytics to develop market insights |
|---|---|
| Von: |
Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research)
|
| Person: |
McDaniel, Carl D.
1941- Verfasser aut Gates, Roger |
| Hauptverfassende: | , |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Hoboken, NJ
Wiley
[2021]
|
| Ausgabe: | Twelfth edition |
| Schlagworte: | |
| Abstract: | "Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research. New technologies are providing insights for executives like never before. Yet, traditional online and offline qualitative and quantitative research will continue to play a major role in delivering marketing insights. Market researchers, in one recent study, felt that they provide a unique skill set that enables them to understand the customer. This, they claim, gives them the ability to solve business problems using marketing research. New technology will only enhance researchers' abilities."-- |
| Beschreibung: | xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten Illustrationen, Diagramme |
| ISBN: | 9781119716310 1119716314 9781119713906 1119713900 |
Internformat
MARC
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| 100 | 1 | |a McDaniel, Carl D. |d 1941- |e Verfasser |0 (DE-588)128647450 |4 aut | |
| 245 | 1 | 0 | |a Marketing research |b using analytics to develop market insights |c Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) |
| 250 | |a Twelfth edition | ||
| 264 | 1 | |a Hoboken, NJ |b Wiley |c [2021] | |
| 264 | 4 | |c © 2021 | |
| 300 | |a xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten |b Illustrationen, Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 520 | 3 | |a "Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research. New technologies are providing insights for executives like never before. Yet, traditional online and offline qualitative and quantitative research will continue to play a major role in delivering marketing insights. Market researchers, in one recent study, felt that they provide a unique skill set that enables them to understand the customer. This, they claim, gives them the ability to solve business problems using marketing research. New technology will only enhance researchers' abilities."-- | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Marketingforschung |0 (DE-588)4200055-5 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Marketing research | |
| 653 | 0 | |a Marketing research | |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
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| 700 | 1 | |a Gates, Roger |e Verfasser |0 (DE-588)170993035 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |a McDaniel, Carl, Jr., 1941- |t Marketing research |b Twelfth edition |d Hoboken, NJ : Wiley, [2020] |z 978-1-119-71386-9 |w (DE-604)BV050319428 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-119-70300-6 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EVALC |z 978-1-119-71390-6 |w (DE-604)BV050319428 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032469041 | |
Datensatz im Suchindex
| _version_ | 1834641459809091584 |
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| adam_text | |
| any_adam_object | |
| author | McDaniel, Carl D. 1941- Gates, Roger |
| author_GND | (DE-588)128647450 (DE-588)170993035 |
| author_facet | McDaniel, Carl D. 1941- Gates, Roger |
| author_role | aut aut |
| author_sort | McDaniel, Carl D. 1941- |
| author_variant | c d m cd cdm r g rg |
| building | Verbundindex |
| bvnumber | BV047061893 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.2 .M2143 2021 |
| callnumber-search | HF5415.2 .M2143 2021 |
| callnumber-sort | HF 45415.2 M2143 42021 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 QP 650 |
| ctrlnum | (OCoLC)1192509089 (DE-599)BVBBV047061893 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Twelfth edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV047061893 |
| illustrated | Illustrated |
| indexdate | 2025-06-11T14:00:39Z |
| institution | BVB |
| isbn | 9781119716310 1119716314 9781119713906 1119713900 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032469041 |
| oclc_num | 1192509089 |
| open_access_boolean | |
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| owner_facet | DE-11 DE-1102 DE-384 DE-1050 |
| physical | xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Wiley |
| record_format | marc |
| spelling | McDaniel, Carl D. 1941- Verfasser (DE-588)128647450 aut Marketing research using analytics to develop market insights Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) Twelfth edition Hoboken, NJ Wiley [2021] © 2021 xvii, 365, A-8, N-8, G-8, QS-4, I-12 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier "Carl McDaniel and Roger Gates have been teaching and writing about marketing research for a number of decades. More importantly, Roger Gates has been on the front lines of conducting marketing research for over forty years. Recently, he sold his company, DSS Research, to a large private equity firm. DSS Research specializes in health care analytics and research. The company has over 125 full-time employees and 200 part-time workers. This is the only marketing research text co-authored by a full-time market researcher. He fully understands the difference between theory and practice. We are in a major period of transformation in the field of marketing research. New technologies are providing insights for executives like never before. Yet, traditional online and offline qualitative and quantitative research will continue to play a major role in delivering marketing insights. Market researchers, in one recent study, felt that they provide a unique skill set that enables them to understand the customer. This, they claim, gives them the ability to solve business problems using marketing research. New technology will only enhance researchers' abilities."-- Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Gates, Roger Verfasser (DE-588)170993035 aut Erscheint auch als Online-Ausgabe, PDF McDaniel, Carl, Jr., 1941- Marketing research Twelfth edition Hoboken, NJ : Wiley, [2020] 978-1-119-71386-9 (DE-604)BV050319428 Erscheint auch als Online-Ausgabe, EPUB 978-1-119-70300-6 Erscheint auch als Online-Ausgabe, EVALC 978-1-119-71390-6 (DE-604)BV050319428 |
| spellingShingle | McDaniel, Carl D. 1941- Gates, Roger Marketing research using analytics to develop market insights Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4123623-3 |
| title | Marketing research using analytics to develop market insights |
| title_auth | Marketing research using analytics to develop market insights |
| title_exact_search | Marketing research using analytics to develop market insights |
| title_full | Marketing research using analytics to develop market insights Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) |
| title_fullStr | Marketing research using analytics to develop market insights Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) |
| title_full_unstemmed | Marketing research using analytics to develop market insights Carl McDaniel, Jr. (Professor Emeritus University of Texas at Arlington), Roger Gates (Former CEO, DSS Research) |
| title_short | Marketing research |
| title_sort | marketing research using analytics to develop market insights |
| title_sub | using analytics to develop market insights |
| topic | Marketing research Marketingforschung (DE-588)4200055-5 gnd |
| topic_facet | Marketing research Marketingforschung Lehrbuch |
| work_keys_str_mv | AT mcdanielcarld marketingresearchusinganalyticstodevelopmarketinsights AT gatesroger marketingresearchusinganalyticstodevelopmarketinsights |