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Bibliographic Details
Title:Marketing 5.0
technology for humanity
From: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Person: Kotler, Philip
1931-
Verfasser
aut
Kartajaya, Hermawan
Setiawan, Iwan
1947-
Main Authors: Kotler, Philip 1931- (Author), Kartajaya, Hermawan 1947- (Author), Setiawan, Iwan (Author)
Format: Electronic eBook
Language:English
Published: Hoboken (New Jersey) Wiley [2021]
Subjects:
Marketing
Geschäftsmodell
Verbraucherverhalten
Technischer Fortschritt
Online Access:https://ebookcentral.proquest.com/lib/hawhof/detail.action?docID=6463524
https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2736752
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=6463524
http://swbplus.bsz-bw.de/bsz1747684171cov.htm
Physical Description:1 Online-Ressource (xi, 206 Seiten) Illustrationen
ISBN:9781119668541
9781119668572
Staff View

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Record in the Search Index

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spelling Kotler, Philip 1931- Verfasser (DE-588)121409600 aut
Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Hoboken (New Jersey) Wiley [2021]
© 2023
1 Online-Ressource (xi, 206 Seiten) Illustrationen
txt rdacontent
c rdamedia
cr rdacarrier
Marketing (DE-588)4037589-4 gnd rswk-swf
Geschäftsmodell (DE-588)7737985-8 gnd rswk-swf
Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf
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Geschäftsmodell (DE-588)7737985-8 s
DE-604
Kartajaya, Hermawan 1947- Verfasser (DE-588)141482044 aut
Setiawan, Iwan Verfasser (DE-588)142142204 aut
Erscheint auch als 9781119668510 Druck-Ausgabe
X:EBC https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=6463524 Aggregator
V:DE-576;X:WILEY image/jpeg http://swbplus.bsz-bw.de/bsz1747684171cov.htm 20210218154354 Cover
spellingShingle Kotler, Philip 1931-
Kartajaya, Hermawan 1947-
Setiawan, Iwan
Marketing 5.0 technology for humanity
Marketing (DE-588)4037589-4 gnd
Geschäftsmodell (DE-588)7737985-8 gnd
Verbraucherverhalten (DE-588)4062644-1 gnd
Technischer Fortschritt (DE-588)4059252-2 gnd
subject_GND (DE-588)4037589-4
(DE-588)7737985-8
(DE-588)4062644-1
(DE-588)4059252-2
title Marketing 5.0 technology for humanity
title_auth Marketing 5.0 technology for humanity
title_exact_search Marketing 5.0 technology for humanity
title_full Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_fullStr Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_full_unstemmed Marketing 5.0 technology for humanity Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
title_short Marketing 5.0
title_sort marketing 5 0 technology for humanity
title_sub technology for humanity
topic Marketing (DE-588)4037589-4 gnd
Geschäftsmodell (DE-588)7737985-8 gnd
Verbraucherverhalten (DE-588)4062644-1 gnd
Technischer Fortschritt (DE-588)4059252-2 gnd
topic_facet Marketing
Geschäftsmodell
Verbraucherverhalten
Technischer Fortschritt
url https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=6463524
http://swbplus.bsz-bw.de/bsz1747684171cov.htm
work_keys_str_mv AT kotlerphilip marketing50technologyforhumanity
AT kartajayahermawan marketing50technologyforhumanity
AT setiawaniwan marketing50technologyforhumanity
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