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| Title: | Global perspectives on the strategic role of marketing information systems |
|---|---|
| From: |
Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez
|
| Person: |
Medina-Quintero, Jose Melchor
Sahagun, Miguel Angel Alfaro, Jorge Ortiz-Rodriguez, Fernando 1972- 1963- 1974- |
| Other Authors: | , , , |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Hershey PA, USA
IGI Global
[2023]
|
| Series: | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
|
| Subjects: | |
| Online Access: | https://doi.org/10.4018/978-1-6684-6591-2 https://doi.org/10.4018/978-1-6684-6591-2 https://doi.org/10.4018/978-1-6684-6591-2 https://doi.org/10.4018/978-1-6684-6591-2 https://doi.org/10.4018/978-1-6684-6591-2 https://doi.org/10.4018/978-1-6684-6591-2 |
| Summary: | Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small enterprises, this premier reference source is a cuttingedge resource for marketers, entrepreneurs, business leaders and managers, IT managers, students and educators of higher education, librarians, researchers, and academicians. |
| Physical Description: | 1 Online-Ressource (xvii, 387 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781668465936 |
| DOI: | 10.4018/978-1-6684-6591-2 |
Staff View
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| id | DE-604.BV049026742 |
| illustrated | Illustrated |
| indexdate | 2025-01-11T15:38:03Z |
| institution | BVB |
| isbn | 9781668465936 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-034289530 |
| oclc_num | 1389186240 |
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| physical | 1 Online-Ressource (xvii, 387 Seiten) Illustrationen, Diagramme |
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| publishDate | 2023 |
| publishDateSearch | 2023 |
| publishDateSort | 2023 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
| spellingShingle | Global perspectives on the strategic role of marketing information systems Marketing Management Management information systems |
| subject_GND | (DE-588)4143413-4 |
| title | Global perspectives on the strategic role of marketing information systems |
| title_auth | Global perspectives on the strategic role of marketing information systems |
| title_exact_search | Global perspectives on the strategic role of marketing information systems |
| title_full | Global perspectives on the strategic role of marketing information systems Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez |
| title_fullStr | Global perspectives on the strategic role of marketing information systems Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez |
| title_full_unstemmed | Global perspectives on the strategic role of marketing information systems Jose Melchor Medina-Quintero, Miguel A Sahagun, Jorge Alfaro, Fernando Ortiz-Rodriguez |
| title_short | Global perspectives on the strategic role of marketing information systems |
| title_sort | global perspectives on the strategic role of marketing information systems |
| topic | Marketing Management Management information systems |
| topic_facet | Marketing Management Management information systems Aufsatzsammlung |
| url | https://doi.org/10.4018/978-1-6684-6591-2 |
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