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| Title: | UX writing designing user-centered content |
|---|---|
| From: |
Jason C.K Tham, Tharon Howard, and Gustav Verhulsdonck
|
| Person: |
Tham, Jason Chew Kit
1990- Verfasser aut Howard, Tharon W. Verhulsdonck, Gustav 1975- |
| Main Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
New York ; London
Routledge, Taylor & Francis Group
2024
|
| Subjects: | |
| Online Access: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=034706225&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Summary: | This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing |
| Physical Description: | xviii, 248 Seiten Illustrationen, Diagramme |
| ISBN: | 9781032228389 9781032227405 |
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| 520 | |a This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in writing for UX.The fundamental goal of UX writing is to produce usable and attractive content that boosts user engagement and business growth. This book teaches writers how to create content that helps users perform desired tasks while serving business needs. It is informed by user-centered design, content strategy, artificial intelligence (AI), and digital marketing communication methodologies, along with UX-related practices. By combining writing-as-design and design-as-writing, the book offers a new perspective for technical communication education where UX design and writing are merged to achieve effective and desirable outcomes.Outlining the key principles and theories for writing user-centered content design, this core textbook is fundamental reading for students and early career practitioners in UX, technical communication, digital marketing, and other areas of professional writing | ||
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| adam_text | Designed cover image: solved I © Getty Images First published 2024 by Routledge 60S Third Avenue, New York, NY 101S 8 and by Routledge 4 Park Square, Milton Park, Abingdon, Oxon, 0X14 4RN Routledge is an imprint of the Taylor ch Francis Group, an informa business © 2024 Jason C. K. Tham, Tharon Howard, and Gustav Verhulsdonck The right of Jason C. K. Tham, Tharon Howard, and Gustav Verhulsdonck to be identified as authors of this work has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers. Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe. ISBN: 9781032228389 (hbk) ISBN: 9781032227405 (pbk) ISBN: 9781003274414 (ebk) DOI·. 10.4324/9781003274414 Typeset in Sabon by codeMantra Univ.-Biblicthek Regensburg I
Contents Foreword Preface Acknowledgments PART 1 Perspectives 1 Introductionto UX Writing xi xv xvii 1 2 Chapter Overvietu 2 Learning Objectives 2 A Brave New World 2 UX: The Design of Experience 3 The Rise of UX Writing 7 Writing at Multiple Intersections 8 UX Writing Goals 12 UX Writing Technologies: AI, Data Analytics, Oh My! 15 UX Writing Career Facts 17 Conclusion 19 Chapter Checklist 19 Discussion Questions 20 Learning Activity 1 20 Learning Activity 2 21 2 The UX Writing Process Chapter Overview 23 Learning Objectives 23 Content as a Product and a Process 23 The UX Writing Taxonomy: Three Continuums 25 Content Lifecycle 28 Major Theories That Inform UX (and) Writing 30 From Design Science to Design Thinking 33 Phase 1: Empathizing with Users and Understanding Their Needs 36 Phase 2: Defining Problems and Opportunities 36 23
vi Contents Phase 3: Ideating Content Solutions 37 Phase 4: Prototyping Content 37 Phase 5: Testing and Validating Solutions 37 Tracking and Measuring Content Performance 38 Managing the Iterative Workflow and Continuous Improvement 38 Conclusion 39 Chapter Checklist 39 Discussion Questions 40 Learning Activity 41 3 Building a UX Writer Outlook Chapter Overview 42 Learning Objectives 42 Traits: Your Tools of the Trade 42 Listening Empathetically 44 Having a Strong Cultural Awareness 46 Being Digitally Savvy 47 Knowing When to Break the Rules 49 Advocating for Ethical Practices SO Practicing Agile Collaboration 50 Seeing the Trees as Well as the Forest 52 Mentoring Others 53 Conclusion 54 Chapter Checklist 54 Discussion Questions 55 Learning Activity 55 42 PART 2 Processes 4 Empathizing with and Assessing User Needs Chapter Overview 58 Learning Objectives 58 Starting with Empathy 59 What Is Goal Setting with a Client? 60 What Is Contextual Inquiry and Task Analysis? 62 What Are User Stories? 63 What Are Task-Based Usability Tests (aka “Protocol Analyses”)? 66 How Does Eye-Tracking Work? 76 What Are SWOT Analyses? 82 Conclusion 84 Chapter Checklist 85 Discussion Questions 86 Learning Activity 86 58
Contents vii 88 5 Defining Problems and Opportunities Chapter Overview 88 Learning Objectives 88 Defining the Challenge 88 What Are Personas? 89 What Are Journey Maps? 96 What Are Content Audits? 102 Conclusion 106 Chapter Checklist 106 Discussion Questions 107 Learning Activity 108 6 Ideating and Prototyping Content Chapter Overview 110 Learning Objectives 110 What to Do with Defined Problems? 110 Ideation: Ä Divergent Brainstorming Process 111 What Is Card Sorting? 112 What Is Affinity Diagramming? 114 What Is Participatory Design? 115 What Are the 6:1 and Four-Category Methods? 116 Selecting a Solution 117 Prototyping: Materializing Ideas 117 What Is Low-Fidelity Prototyping? 119 What Is High-Fidelity Prototyping? 120 Preparing to Test 122 Conclusion 123 Chapter Checklist 123 Discussion Questions 124 Learning Activity 124 110 7 Testing, Managing, and Deploying Content Chapter Overview 125 Learning Objectives 125 Testing and Validating Content 125 What Is Usability Testing of Prototypes? 126 Limitations of Usability Testing 132 What Is A/В Testing? 132 What Is Heuristic Evaluation? 133 What Is Validation? 134 What’s Next? Strategies for Managing Content 135 What Is Structured Authoring? 136 What Are Content Management Systems? 140 Deploying Omnichannel Content 142 125
viii Contents To Push or to Pull, that Is the Question 148 Conclusion 149 Chapter Checklist 150 Discussion Questions 151 Learning Activity 151 8 Tracking and Measuring Success Chapter Overview 153 Learning Objectives 153 Attract, Engage, and Sustain Tour User: Creating a Content Framework 153 Tracking Your Users Online to Better Understand Their Attitudes and Behaviors 154 Data Analytics Help You Understand Users in Their Journey 155 How to Analyze Users Interactions Before, During, and After Content Deployment? 157 Understanding Audience and Their Behavior through Web Analytics 159 Building Content that Attracts, Engages, and Sustains Your Users 164 Using Key-Performance Indicators (KPIs) to Measure Content Performance 166 How Can You Use Metrics and KPIs in UX Writing? 167 Adopting KPIs to Frame Your Content for Actionable Insights 170 A UX Metric Framework: The 3x3 Method 171 Validating Your Successful Metrics 173 What Is Benchmarking and How to Validate Measurements? 173 Sustaining User Engagement through Ongoing Measurements 174 Conclusion 175 Chapter Checklist 175 Discussion Questions 177 Learning Activity 177 153 PART 3 Practices 9 Popular UX Writing Genres and Tasks Chapter Overview 180 Learning Objectives 180 UX Writing Products 180 Microcopy and Microcontent 181 Onboarding Experiences 183 Help Guides and Contextual Tooltips 185 Error Messages 186 Forms and Labels 187 Legal Notices 189 179 180
Contents ix Settings and Specs 191 Designing Content with Style and Tone Guides 193 Designing Non-Textual User Interfaces: Video and Voice 193 Conclusion 195 Chapter Checklist 195 Discussion Questions 196 Learning Activity 196 10 The UX Writing Portfolio Chapter Overview 198 Learning Objectives 198 Why Do You Need a Portfolio? 198 Where Should You Begin? 200 What Does a UX Writing Portfolio Look Like? 203 Component 1: About Yourself and Your Goals 204 Component 2: Your Problem-Solving Process 204 Component 3: Your Project Samples and Results 205 Portfolio Review 207 Conclusion 207 Chapter Checklist 208 Discussion Questions 208 Learning Activity 208 198 11 Using Generative AI and Automating Your Content Chapter Overview 210 Learning Objectives 210 What Is Artificial Intelligence, Again? 210 The Limitations of AI and the Importance of Human-in-the-Loop Approaches for UX Writing 213 Using Generative AI: A Demo 215 How Generative AI Actually Function 220 Automating Your UX Writing Content: Different Tools 221 Conclusion 223 Chapter Checklist 224 Discussion Questions 224 Learning Activity 224 210 12 AI Recipes for UX Writing Chapter Overview 226 Learning Objectives 226 AI Characteristics That Are Important to UX Writers 226 How to Cook Up Good AI Prompts: Using the 6W and 1H Method to Frame AI Prompts 227 Specific Prompt Commands for AI 229 226
Contents idea Generation, Regeneration, Suggestions, and UX Techniques 230 Empathize Using AI: Conducting Preliminary User Research 231 Define Using AI: Competitors, Common Pain Points, and Design Brief 233 Ideate Using AI: Page Layout, User Interface, and Wireframe 233 Prototype Using AI: User Ploies, Design Systems, Copy 234 Test Using AI: Usability Tests, Interviews 234 Other General Tips 235 Create Images and User Interfaces Using AI Prompts 235 Conclusion 236 Chapter Checklist 237 Discussion Questions 238 Learning Activity 238 Glossary of Key Terms Index 239 243
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| title | UX writing designing user-centered content |
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| title_full | UX writing designing user-centered content Jason C.K Tham, Tharon Howard, and Gustav Verhulsdonck |
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